Ron Shachar

Information about the author Ron Shachar will soon be added to the site.

Found 3 papers in total

The Seeds of Negativity: Knowledge and Money

2011

This paper studies the tendency to use negative ads. For this purpose, we focus on an...

Brands: The Opiate of the Nonreligious Masses?

2011

Are brands the ‘new religion’? Practitioners and scholars have been...

The asymmetric information model of state dependence

2002

Marketing researchers and practitioners are interested in consumer loyalty because of...

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