Moe Wendy W.

Wendy W. Moe

Information about the author Wendy W. Moe will soon be added to the site.
Found 4 papers in total
On the depth and dynamics of online search behavior
On the depth and dynamics of online search behavior
2004
This paper examines search across competing e-commerce sites. By analyzing panel data...
Dynamic conversion behavior at E-commerce sites
Dynamic conversion behavior at E-commerce sites
2004
This paper develops a model of conversion behavior (i.e., converting store visits into...
An empirical two-stage choice model with varying decision rules applied to Internet clickstream data
An empirical two-stage choice model with varying decision rules applied to Internet clickstream data
2006
In this article, the author proposes and applies an empirical two-stage choice model...
Using advance purchase orders to forecast new product sales
Using advance purchase orders to forecast new product sales
2002
Marketers have long struggled with developing forecasts for new products before their...
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