Kumar Nanda

Nanda Kumar

Information about the author Nanda Kumar will soon be added to the site.
Found 7 papers in total
Pricing Models for Online Advertising: CPM vs. CPC
Pricing Models for Online Advertising: CPM vs. CPC
2012
Online advertising has transformed the advertising industry with its measurability and...
Content Provision Strategies in the Presence of Content Piracy
Content Provision Strategies in the Presence of Content Piracy
2012
We consider a publisher that earns advertising revenue while providing content to...
A social capital perspective on meta‐knowledge contribution and social computing
A social capital perspective on meta‐knowledge contribution and social computing
2012
Recent years have seen a substantial growth of social computing, where large numbers...
The influence of recommendations and consumer reviews on evaluations of websites
The influence of recommendations and consumer reviews on evaluations of websites
2006
Recommendations and consumer reviews are universally acknowledged as significant...
On customized goods, standard goods, and competition
On customized goods, standard goods, and competition
2006
In this study, we examine firms' incentive to offer customized products in addition to...
Using basket composition data for intelligent supermarket pricing
Using basket composition data for intelligent supermarket pricing
2006
How can supermarkets use the vast data they have to design strategies to compete for...
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
Effectiveness of Trade Promotions: Analyzing the determinants of retail pass through
2001
Trade promotions are temporary price cuts that manufacturers offer retailers to...
Papers per page: