Martnez F.J.

F.J. Martnez

Information about the author F.J. Martnez will soon be added to the site.
Found 1 papers in total
Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in Internet shopping
Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in Internet shopping
2004
Complex models have been traditionally and increasingly used by both marketing...
Papers per page: