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Frenkel Ter Hofstede
Information about the author Frenkel Ter Hofstede will soon be added to the site.
Found
2 papers
in total
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Identifying spatial segments in international markets
2002
The identification of geographic target markets is critical to the success of...
How to compute optimal catalog mailing decisions
2006
We develop, estimate, and test a response model of order timing and order volume...
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