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Vishal Singh
Information about the author Vishal Singh will soon be added to the site.
Found
3 papers
in total
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Dynamic customer management and the value of one-to-one marketing
2009
The concept of one-to-one marketing is intuitively appealing, but there is little...
An empirical study of the impact on nonlinear shipping and handling fees on purchase incidence and expenditure decisions
2006
Shipping-fee schedules are an important but underresearched element of the marketing...
Understanding store-brand purchasing behavior across categories
2006
This paper investigates whether the tendency to buy store brand is category specific,...
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