Lewis Michael

Michael Lewis

Information about the author Michael Lewis will soon be added to the site.
Found 6 papers in total
What Happens When Manufacturers Perform The Retailing Functions?
What Happens When Manufacturers Perform The Retailing Functions?
2016
This study examines the effects of a relatively new channel structure on prices and...
Dynamic customer management and the value of one-to-one marketing
Dynamic customer management and the value of one-to-one marketing
2009
The concept of one-to-one marketing is intuitively appealing, but there is little...
Motor vehicle recalls: Trends, patterns and emerging issues
Motor vehicle recalls: Trends, patterns and emerging issues
2007
This paper examines patterns and trends in motor vehicle safety recalls using a...
A dynamic programming approach to customer relationship pricing
A dynamic programming approach to customer relationship pricing
2005
The practice of offering discounts to prospective customers represents a rudimentary...
Customer acquisition promotions and customer asset value
Customer acquisition promotions and customer asset value
2006
In this article, the author addresses the question of how a firm's acquisition efforts...
An empirical study of the impact on nonlinear shipping and handling fees on purchase incidence and expenditure decisions
An empirical study of the impact on nonlinear shipping and handling fees on purchase incidence and expenditure decisions
2006
Shipping-fee schedules are an important but underresearched element of the marketing...
Papers per page: