Rossi Peter E.

Peter E. Rossi

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Found 3 papers in total
Structural modeling in marketing: review and assessment
2006
The recent marketing literature reflects a growing interest in structural models,...
Modeling consumer demand for variety
2002
Consumers are often observed to purchase more than one variety of a product on a given...
Bayesian statistics and marketing
2003
Bayesian methods have become widespread in marketing literature. We review the essence...
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