Pinchuk Steven

Steven Pinchuk

Information about the author Steven Pinchuk will soon be added to the site.
Found 4 papers in total
Should revenue management be called displacement optimisation?
Should revenue management be called displacement optimisation?
2007
Revenue Management (RM) should optimise profits instead of managing revenues. Existing...
Revenue management's ability to control marketing, pricing and product development
Revenue management's ability to control marketing, pricing and product development
2002
This paper describes how revenue management (RM) should be used to control marketing,...
Revenue management's ability to control marketing, pricing and product development: Part II
Revenue management's ability to control marketing, pricing and product development: Part II
2002
This second paper describes how revenue management (RM) should be used to control...
Revenue management does far more than manage revenues
Revenue management does far more than manage revenues
2002
Revenue management (RM) encompasses far more than ‘revenue’ and is doing...
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