Buckinx Wouter

Wouter Buckinx

Information about the author Wouter Buckinx will soon be added to the site.
Found 3 papers in total
A probability‐mapping algorithm for calibrating the posterior probabilities: A direct marketing application
A probability‐mapping algorithm for calibrating the posterior probabilities: A direct marketing application
2011
Calibration refers to the adjustment of the posterior probabilities output by a...
Predicting online-purchasing behaviour
Predicting online-purchasing behaviour
2005
This empirical study investigates the contribution of different types of predictors to...
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual fast-moving consumer goods retail setting
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual fast-moving consumer goods retail setting
2005
Customer relationship management (CRM) enjoys increasing attention as a countermeasure...
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