Zettelmeyer Florian

Florian Zettelmeyer

Information about the author Florian Zettelmeyer will soon be added to the site.
Found 4 papers in total
‘The Best Price You'll Ever Get’: The 2005 employee discount pricing promotions in the U.S. automobile industry
‘The Best Price You'll Ever Get’: The 2005 employee discount pricing promotions in the U.S. automobile industry
2010
During the summer of 2005, the three domestic U.S. automobile manufacturers offered a...
Comparative advertising and in-store displays
Comparative advertising and in-store displays
2009
Manufacturers often have a choice of whether to advertise something positive about...
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
2002
The Internet has led to a large number of third-party sources that offer high-quality...
Advertising in a distribution channel
Advertising in a distribution channel
2004
Conventional wisdom suggests that one of the goals of manufacturer advertising is to...
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