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Donna L. Hoffman
Information about the author Donna L. Hoffman will soon be added to the site.
Found
2 papers
in total
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Measuring the customer experience in online environments: A structural modeling approach
2000
Intuition and previous research suggest that creating a compelling online environment...
Modeling the Clickstream: implications for web-based advertising efforts
2003
In this paper, we develop an analytical approach to modeling consumer response to...
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