Mayzlin Dina

Dina Mayzlin

Information about the author Dina Mayzlin will soon be added to the site.
Found 4 papers in total
Link to Success: How Blogs Build an Audience by Promoting Rivals
Link to Success: How Blogs Build an Audience by Promoting Rivals
2012
Empirically, we find that Web logs (or ‘blogs’) often link to other blogs...
Uninformative Advertising as an Invitation to Search
Uninformative Advertising as an Invitation to Search
2011
What the firm should say in an advertising message, the choice of content , is a...
Promotional chat on the Internet
Promotional chat on the Internet
2006
Chat rooms, recommendation sites, and customer review sections allow consumers to...
Using online conversations to study word-of-mouth communication
Using online conversations to study word-of-mouth communication
2004
Managers are very interested in word-of-mouth communication because they believe that...
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