Srinivasan Shuba

Shuba Srinivasan

Information about the author Shuba Srinivasan will soon be added to the site.
Found 5 papers in total
Estimating Cannibalization Rates for Pioneering Innovations
Estimating Cannibalization Rates for Pioneering Innovations
2010
To evaluate the success of a new product, managers need to determine how much of its...
Retail-price drivers and retailer profits
Retail-price drivers and retailer profits
2007
What are the drivers of retailer pricing tactics over time? Based on multivariate...
When do price thresholds matter in retail categories?
When do price thresholds matter in retail categories?
2007
Marketing literature has long recognized that brand price elasticity need not be...
Do promotions benefit manufacturers, retailers, or both?
Do promotions benefit manufacturers, retailers, or both?
2004
Do price promotions generate additional revenue and for whom? Which brand, category,...
Who benefits from store brand entry?
Who benefits from store brand entry?
2004
Store brand entry has become a key issue in marketing as it may structurally change...
Papers per page: