Pauwels Koen

Koen Pauwels

Information about the author Koen Pauwels will soon be added to the site.
Found 7 papers in total
Marketing's Profit Impact: Quantifying Online and Off‐line Funnel Progression
Marketing's Profit Impact: Quantifying Online and Off‐line Funnel Progression
2011
Inofec, a small‐ to medium‐sized enterprise in the...
Performance regimes and marketing policy shifts
Performance regimes and marketing policy shifts
2007
Even in mature markets, managers are expected to improve their brands’...
Retail-price drivers and retailer profits
Retail-price drivers and retailer profits
2007
What are the drivers of retailer pricing tactics over time? Based on multivariate...
When do price thresholds matter in retail categories?
When do price thresholds matter in retail categories?
2007
Marketing literature has long recognized that brand price elasticity need not be...
Do promotions benefit manufacturers, retailers, or both?
Do promotions benefit manufacturers, retailers, or both?
2004
Do price promotions generate additional revenue and for whom? Which brand, category,...
Who benefits from store brand entry?
Who benefits from store brand entry?
2004
Store brand entry has become a key issue in marketing as it may structurally change...
How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness
How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness
2004
Long-term marketing effectiveness is a high-priority research topic for managers, and...
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