Park Young-Hoon

Young-Hoon Park

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Found 8 papers in total
Investigating Purchase Conversion by Uncovering Online Visit Patterns
Investigating Purchase Conversion by Uncovering Online Visit Patterns
2016
This research aims to understand and predict online customers’ store visit and...
A ‘Position Paradox’ in Sponsored Search Auctions
A ‘Position Paradox’ in Sponsored Search Auctions
2011
We study the bidding strategies of vertically differentiated firms that bid for...
Barter markets for conjoint analysis
Barter markets for conjoint analysis
2009
We propose a new alternative preference measurement method, barter conjoint, to...
Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model
Bayesian estimation of bid sequences in Internet auctions using a generalized record-breaking model
2007
A sequence of bids in Internet auctions can be viewed as record-breaking events in...
Asymmetric consumer learning and inventory competition
Asymmetric consumer learning and inventory competition
2007
We develop a model of consumer learning and choice behavior in response to uncertain...
Willingness to pay and competition in online auctions
Willingness to pay and competition in online auctions
2007
The authors model how to measure consumer willingness to pay (WTP) using an English,...
Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value
Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value
2006
We extend Schmittlein et al. model of customer lifetime value to include satisfaction....
Modeling browsing behavior at multiple websites
Modeling browsing behavior at multiple websites
2004
While there is a growing literature on investigating the Internet clickstream data...
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