Yang Sha

Sha Yang

Information about the author Sha Yang will soon be added to the site.
Found 5 papers in total
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?
2010
The phenomenon of paid search advertising has now become the most predominant form of...
Modeling the underreporting bias in panel survey data
Modeling the underreporting bias in panel survey data
2010
Panel survey data have been gaining importance in marketing. However, one challenge of...
Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model
Estimating the interdependence of television program viewership between spouses: A Bayesian simultaneous equation model
2006
When making product choices, consumers are influenced by the preferences of other...
Modeling variation in brand preference: The roles of objective environment and motivating conditions
Modeling variation in brand preference: The roles of objective environment and motivating conditions
2002
People consume products in a variety of environments. They drink beer, for example, by...
A choice model for packaged goods: dealing with discrete quantities and quantity discounts
A choice model for packaged goods: dealing with discrete quantities and quantity discounts
2004
Utility maximizing solutions to economic models of choice for goods with either...
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