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M. Tolga Akura
Information about the author M. Tolga Akura will soon be added to the site.
Found
3 papers
in total
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Second opinions and online consultations
2006
Consumers increasingly obtain direct consultations from experts, thanks to the...
Customer intimacy and cross-selling strategy
2005
Better targeting opportunities and the increasing role of information-intensive...
Consumer learning and brand valuation: an application on over-the-counter drugs
2004
We develop a brand choice model with learning based on the Kalman filter methodology....
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