Krishnamoorthy Anand

Anand Krishnamoorthy

Information about the author Anand Krishnamoorthy will soon be added to the site.
Found 3 papers in total
Co-Op Advertising in Dynamic Retail Oligopolies
Co-Op Advertising in Dynamic Retail Oligopolies
2012
We study a supply chain in which a consumer goods manufacturer sells its product...
‘Call for prices’: Strategic implications of raising consumers' costs
‘Call for prices’: Strategic implications of raising consumers' costs
2010
Many consumer durable retailers often do not advertise their prices and instead ask...
Generic and brand advertising strategies in a dynamic duopoly
Generic and brand advertising strategies in a dynamic duopoly
2005
To increase the sales of their products through advertising, firms must integrate...
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