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Mordechai Gal-Or
Information about the author Mordechai Gal-Or will soon be added to the site.
Found
2 papers
in total
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Targeted advertising strategies on television
2006
The personal video recorder (PVR) facilitates the use of targeted advertising by...
Customized advertising via a common media distributor
2005
We show that when a single media content distributor (such as a television cable...
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