Steenkamp Jan-Benedict E.M.

Jan-Benedict E.M. Steenkamp

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Found 4 papers in total
An extended paradigm for measurement analysis of marketing constructs applicable to panel data
An extended paradigm for measurement analysis of marketing constructs applicable to panel data
2006
In an effort to advance measurement analysis in marketing research, the authors...
The category-demand effects of price promotions
The category-demand effects of price promotions
2001
Although price promotions have increased in both commercial use and quantity of...
Identifying spatial segments in international markets
Identifying spatial segments in international markets
2002
The identification of geographic target markets is critical to the success of...
Competitive reactions to advertising and promotion attacks
Competitive reactions to advertising and promotion attacks
2005
How do competitors react to each other's price-promotion and advertising attacks? What...
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