Toubia Olivier

Olivier Toubia

Information about the author Olivier Toubia will soon be added to the site.
Found 8 papers in total
Idea Generation, Creativity, and Prototypicality
Idea Generation, Creativity, and Prototypicality
2017
We explore the use of big data tools to shed new light on the idea generation process,...
Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters
Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters
2013
We present a method that dynamically designs elicitation questions for estimating risk...
The silver lining effect: Formal analysis and experiments
The silver lining effect: Formal analysis and experiments
2009
The silver lining effect predicts that segregating a small gain from a larger loss...
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: theory and application
Probabilistic polyhedral methods for adaptive choice-based conjoint analysis: theory and application
2007
Polyhedral methods for choice-based conjoint analysis provide a means to adapt...
Adaptive idea screening using consumers
Adaptive idea screening using consumers
2007
Following a successful idea generation exercise, a company might easily be left with...
Idea generation, creativity, and incentives
Idea generation, creativity, and incentives
2006
Idea generation (ideation) is critical to the design and marketing of new products, to...
Fast polyhedral adaptive conjoint estimation
Fast polyhedral adaptive conjoint estimation
2003
We propose and test new adaptive question design and estimation algorithms for partial...
The impact of utility balance and endogeneity in conjoint analysis
The impact of utility balance and endogeneity in conjoint analysis
2005
Adaptive metric utility balance is at the heart of one of the most widely used and...
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