Prasad Ashutosh

Ashutosh Prasad

Information about the author Ashutosh Prasad will soon be added to the site.
Found 6 papers in total
In-Store Advertising by Competitors
In-Store Advertising by Competitors
2017
Conventional advice to firms in competitive markets is to raise barriers against...
Co-Op Advertising in Dynamic Retail Oligopolies
Co-Op Advertising in Dynamic Retail Oligopolies
2012
We study a supply chain in which a consumer goods manufacturer sells its product...
Optimal Bundling of Technological Products with Network Externality
Optimal Bundling of Technological Products with Network Externality
2010
For many high‐tech and Internet‐related products, utility to consumers...
Centralized pricing versus delegating pricing to the salesforce under information asymmetry
Centralized pricing versus delegating pricing to the salesforce under information asymmetry
2004
The issue of delegating pricing responsibility to the salesforce is of interest to...
Delegating pricing decisions in competitive markets with symmetric and asymmetric information
Delegating pricing decisions in competitive markets with symmetric and asymmetric information
2005
Delegating pricing decisions to the salesforce has been a salient issue for marketing...
Generic and brand advertising strategies in a dynamic duopoly
Generic and brand advertising strategies in a dynamic duopoly
2005
To increase the sales of their products through advertising, firms must integrate...
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