Iyer Ganesh

Ganesh Iyer

Information about the author Ganesh Iyer will soon be added to the site.
Found 10 papers in total
Competing for Attention in Social Communication Markets
Competing for Attention in Social Communication Markets
2016
We investigate the incentives for social communication in the new social media...
Social Responsibility and Product Innovation
Social Responsibility and Product Innovation
2016
This paper examines the incentives of firms to invest in socially responsible product...
Limited memory, categorization, and competition
Limited memory, categorization, and competition
2010
This paper investigates the effects of a limited consumer memory on the price...
Information acquisition and sharing in a vertical relationship
Information acquisition and sharing in a vertical relationship
2010
Manufacturers can acquire consumer information in a sequential manner and influence...
Information and inventory in distribution channels
Information and inventory in distribution channels
2007
We examine the trade-offs between demand information and inventory in a distribution...
Markets for product modification information
Markets for product modification information
2000
An important product strategy for firms in mature markets is value-adding...
Consumer addressability and customized pricing
Consumer addressability and customized pricing
2002
The increasing availability of customer information is giving many firms the ability...
Referral infomediaries
Referral infomediaries
2002
An interesting phenomenon has been the emergence of ‘infomediaries’ in the...
Internet shopping agents: Virtual co-location and competition
Internet shopping agents: Virtual co-location and competition
2003
Internet Shopping Agents (ISAs) allow consumers to costlessly search many online...
The targeting of advertising
The targeting of advertising
2005
An important question that firms face in advertising is developing effective media...
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