Sun Baohong

Baohong Sun

Information about the author Baohong Sun will soon be added to the site.
Found 5 papers in total
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions
2017
Chronic diseases, which account for 75% of healthcare expenditure, are of...
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
2015
Addiction creates an intertemporal link between a consumer’s past and present...
Ushering Buyers into Electronic Channels: An Empirical Analysis
Ushering Buyers into Electronic Channels: An Empirical Analysis
2012
Despite many success stories, B2B e‐commerce penetration remains low. Many...
Product strategy for innovators in markets with network effects
Product strategy for innovators in markets with network effects
2004
This paper examines four alternative product strategies available to an innovating...
Promotion effect on endogenous consumption
Promotion effect on endogenous consumption
2005
Over the years, researchers have found that promotion makes consumers switch brands...
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