Soman Dilip

Dilip Soman

Information about the author Dilip Soman will soon be added to the site.
Found 3 papers in total
Virtual progress: the effect of path characteristics on perceptions of progress and choice
2003
In goal-oriented services, consumers want to get transported from one well-defined...
The effect of credit on spending decisions: The role of the credit limit and credibility
2002
The objective of the present research is to study consumer decisions to utilize a line...
Overchoice and assortment type: When and why variety backfires
2005
Almost universally, research and practice suggest that a brand that increases its...
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