Shankar Venkatesh

Venkatesh Shankar

Information about the author Venkatesh Shankar will soon be added to the site.
Found 6 papers in total
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
2009
Amid growing competition, retailers are increasingly interested in more effective...
Asymmetric new product development alliances: win–win or win–lose partnerships?
Asymmetric new product development alliances: win–win or win–lose partnerships?
2007
Interorganizational alliances are widely recognized as critical to product innovation,...
The effects of new franchisor partnering strategies on franchise system size
The effects of new franchisor partnering strategies on franchise system size
2006
Many young firms use strategic actions to attract partners who help them increase the...
Proactive and reactive product line strategies: asymmetries between market leaders and followers
Proactive and reactive product line strategies: asymmetries between market leaders and followers
2006
To what extent do firms engage in product line actions simultaneously with actions in...
An empirical analysis of determinants of retailer pricing strategy
An empirical analysis of determinants of retailer pricing strategy
2004
This paper empirically investigates the determinants of retailers' pricing decisions....
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods
2005
We discuss the development and implementation of CHAN4CAST, sales forecasting model,...
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