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Rex Du
Information about the author Rex Du will soon be added to the site.
Found
2 papers
in total
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A ‘Meta‐Analysis’ of Multibrand, Multioutlet Channel Systems
2013
In today's multibrand, multichannel marketplace, optimal channel design involves...
The effect of standardized information on firm survival and marketing strategies
2005
We argue that standardized information disclosure (information using a common format...
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