Nunes Joseph C.

Joseph C. Nunes

Information about the author Joseph C. Nunes will soon be added to the site.
Found 2 papers in total
Narrow focusing: Why the relative position of a good in its category matters more than it should
Narrow focusing: Why the relative position of a good in its category matters more than it should
2005
This research examines whether a low-ranking member in a high-status category (e.g.,...
The effect of product assortment changes on customer retention
The effect of product assortment changes on customer retention
2005
This research investigates the impact of a large-scale assortment reduction on...
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