Soberman David

David Soberman

Information about the author David Soberman will soon be added to the site.
Found 4 papers in total
Campaign spending limits and political advertising
Campaign spending limits and political advertising
2007
Traditionally, research on political campaigns has focused on the positioning of...
Markets for product modification information
Markets for product modification information
2000
An important product strategy for firms in mature markets is value-adding...
Research issues at the boundary of competitive dynamics and market evolution
Research issues at the boundary of competitive dynamics and market evolution
2005
Building on the observation that competitive dynamics and market evolution are...
The targeting of advertising
The targeting of advertising
2005
An important question that firms face in advertising is developing effective media...
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