Sudhir K.

K. Sudhir

Information about the author K. Sudhir will soon be added to the site.
Found 5 papers in total
Optimal marketing strategies for a customer data intermediary
Optimal marketing strategies for a customer data intermediary
2007
Advances in data collection and storage technologies have given rise to the customer...
Competitive pricing behavior in the auto market: A structural analysis
Competitive pricing behavior in the auto market: A structural analysis
2001
In a competitive marketplace, the effectiveness of any element of the marketing mix is...
Structural analysis of manufacturer pricing in the presence of a strategic retailer
Structural analysis of manufacturer pricing in the presence of a strategic retailer
2001
Consumer goods manufacturers usually sell their brands to consumers through common...
Investigating new product diffusion across products and countries
Investigating new product diffusion across products and countries
2002
As firms jockey to position themselves in emerging markets, firms need to evaluate the...
Time-varying competition
Time-varying competition
2005
Normative models typically suggest that prices rise in periods of high demand and...
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