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Praveen K. Kopalle
Information about the author Praveen K. Kopalle will soon be added to the site.
Found
2 papers
in total
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Setting quality expectations when entering a market: what should the promise be?
2006
This paper examines optimal advertised quality, actual quality, and price for a firm...
Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses
2005
This research uses Proctor & Gamble's value pricing initiative as a context for...
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