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Xavier Drze
Information about the author Xavier Drze will soon be added to the site.
Found
2 papers
in total
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Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
2003
Manufacturer trade promotion spending is second only to cost of goods sold as a...
Modeling movie life cycles and market share
2005
We examine box-office sales in the context of a market share model. This is...
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