Viswanathan Siva

Siva Viswanathan

Information about the author Siva Viswanathan will soon be added to the site.
Found 9 papers in total
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
2016
Firms use different attribution strategies such as last‐click or...
Competing ‘Creatively’ in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
Competing ‘Creatively’ in Sponsored Search Markets: The Effect of Rank, Differentiation Strategy, and Competition on Performance
2011
Although efficiency‐enhancing features of online markets have been well...
Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer‐to‐Peer Lending
Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer‐to‐Peer Lending
2013
We study the online market for peer‐to‐peer (P2P) lending, in which...
Seller Search and Market Outcomes in Online Auctions
Seller Search and Market Outcomes in Online Auctions
2010
It has become widely accepted that information technology (IT) has had a profound...
Quality uncertainty and the performance of online sponsored search markets: An empirical investigation
Quality uncertainty and the performance of online sponsored search markets: An empirical investigation
2010
Online sponsored search advertising has emerged as the dominant online advertising...
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
Marketspace or Marketplace? Online Information Search and Channel Outcomes in Auto Retailing
2008
The growth of the Internet has spawned an increasing number of online information...
Competing across technology-differentiated channels: the impact of network externalities and switching costs
Competing across technology-differentiated channels: the impact of network externalities and switching costs
2005
Technology-driven commerce channels, such as the Web, possess several unique features...
Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing
Intelligent agents in electronic markets for information goods: customization, preference revelation and pricing
2006
Electronic commerce has enabled the use of intelligent agent technologies that can...
The impact of e-commerce on competition in the retail brokerage industry
The impact of e-commerce on competition in the retail brokerage industry
2005
This paper analyzes the impact of e-commerce on markets where established firms face...
Papers per page: