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Shuk Ying Ho
Information about the author Shuk Ying Ho will soon be added to the site.
Found
3 papers
in total
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Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
2011
Web personalization allows online merchants to customize Web content to serve the...
The effects of location personalization on individuals' intention to use mobile services
2012
The rising pervasiveness of mobile commerce has prompted firms to rapidly leverage...
Web personalization as a persuasion strategy: An elaboration likelihood model perspective
2005
With advances in tracking and database technologies, firms are increasingly able to...
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