Gal-Or Esther

Esther Gal-Or

Information about the author Esther Gal-Or will soon be added to the site.
Found 8 papers in total
Dynamic Pricing of New Services in Subscription Markets
2015
We analyze the dynamic price discrimination strategies of a monopolist who offers new...
Compatibility and Proprietary Standards: The Impact of Conversion Technologies in IT Markets with Network Effects
2011
In markets that exhibit network effects, the presence of digital conversion...
Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited
2010
We consider a seller who owns two capacity‐constrained resources and markets...
Targeted advertising strategies on television
2006
The personal video recorder (PVR) facilitates the use of targeted advertising by...
Negotiations and exclusivity contracts for advertising
2003
Exclusive advertising on a given media outlet is usually profitable for an advertiser...
Channel bargaining with retailer asymmetry
2006
Manufacturers of consumer products often complain of lower profits in light of the...
Customized advertising via a common media distributor
2005
We show that when a single media content distributor (such as a television cable...
The economic incentives for sharing security information
2005
Given that information technology (IT) security has emerged as an important issue in...
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