Heerde Harald J. van

Harald J. van Heerde

Information about the author Harald J. van Heerde will soon be added to the site.
Found 2 papers in total
Decomposing the sales promotion bump with store data
Decomposing the sales promotion bump with store data
2004
Sales promotions generate substantial short-term sales increases. To determine whether...
Consideration sets, intentions and the inclusion of “don't know” in a two-stage model for voter choice
Consideration sets, intentions and the inclusion of “don't know” in a two-stage model for voter choice
2005
We present a statistical model for voter choice that incorporates a consideration set...
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