Jonker Jedid-Jah

Jedid-Jah Jonker

Information about the author Jedid-Jah Jonker will soon be added to the site.
Found 3 papers in total
A decision support system for direct mailing decisions
A decision support system for direct mailing decisions
2006
Direct marketing firms want to transfer their message as efficiently as possible in...
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
MOVIEMOD: An implementable decision support system for prerelease market evaluation of motion pictures
2000
In spite of the high financial stakes involved in marketing new motion pictures,...
Determining the optimal direct mailing frequency
Determining the optimal direct mailing frequency
2004
This paper studies the mailing frequency problem that addresses the issue of how often...
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