Manchanda Puneet

Puneet Manchanda

Information about the author Puneet Manchanda will soon be added to the site.
Found 7 papers in total
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
2016
Consumer‐to‐consumer (C2C) platforms have become a major engine of...
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community
2015
Many firms operate customer communities online. This is motivated by the belief that...
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
2010
This paper documents the existence and magnitude of contiguous word-of-mouth effects...
Measuring heterogeneous reservation prices for product bundles
Measuring heterogeneous reservation prices for product bundles
2003
This paper develops a model for capturing continuous heterogeneity in the joint...
The effect of banner advertising on Internet purchasing
The effect of banner advertising on Internet purchasing
2006
This article focuses on whether banner advertising affects purchasing patterns on the...
Differences in dynamic brand competition across markets: An empirical analysis
Differences in dynamic brand competition across markets: An empirical analysis
2005
We investigate differences in the dynamics of marketing decisions across geographic...
A multivariate Poisson mixture model for marketing applications
A multivariate Poisson mixture model for marketing applications
2004
This paper describes a multivariate Poisson mixture model for clustering supermarket...
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