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P. De Pelsmacker
Information about the author P. De Pelsmacker will soon be added to the site.
Found
2 papers
in total
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What are your customers looking for?
1992
Marketing managers often face decisions related to the introduction of a new product:...
The demand for cars of different sizes in Belgium-A market share approach
1990
The paper focuses upon the modelisation of car demand structure. A market share model...
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