Taboubi Sihem

Sihem Taboubi

Information about the author Sihem Taboubi will soon be added to the site.
Found 2 papers in total
Dual role of price and myopia in a marketing channel
Dual role of price and myopia in a marketing channel
2012
In this paper we study a dynamic two‐player channel where the manufacturer...
Retail promotions with negative brand image effects: Is cooperation possible?
Retail promotions with negative brand image effects: Is cooperation possible?
2003
We consider a channel of distribution with a single manufacturer M and a retailer R ....
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