Lee Yong-Ki

Yong-Ki Lee

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Found 2 papers in total
The effect of web interactivity of e-brand on relationship quality and customer loyalty
The effect of web interactivity of e-brand on relationship quality and customer loyalty
2004
This study was to identify the determinants of web interactivity and investigate the...
A study on moderating role of switching gains in relationship between customer satisfaction & trust and customer loyalty for internet shopping malls
A study on moderating role of switching gains in relationship between customer satisfaction & trust and customer loyalty for internet shopping malls
2003
Customer retention is more emphasized for internet business than off-line shopping...
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