Keh Hean Tat

Hean Tat Keh

Information about the author Hean Tat Keh will soon be added to the site.
Found 2 papers in total
Efficiency, effectiveness and productivity of marketing in services
2006
How can a service firm right-size marketing expenses and yet strive to maximize...
Retail productivity and scale economies at the firm level: a data envelopment analysis
2003
We investigate the concept of productivity in retailing. In the literature, there are...
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