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Oded Lowengart
Information about the author Oded Lowengart will soon be added to the site.
Found
2 papers
in total
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Effect of consumer characteristics on optimal reference price
2003
When enticing consumers to purchase a particular brand, marketers occasionally use...
Explicit solutions of optimization models and differential games with nonsmooth (asymmetric) reference-price effects
2003
Models in marketing with asymmetric reference effects lead to nonsmooth optimization...
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