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Ralf Elsner
Information about the author Ralf Elsner will soon be added to the site.
Found
2 papers
in total
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Optimizing Rhenania's direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment
2004
We introduce Dynamic Multilevel Modeling (DMLM) to a multicatalog-brand environment to...
Optimizing Rhenania's mail-order business through dynamic multilevel modeling
2003
Rhenania, a German direct mail-order company, turned its catalog mailing practices...
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