Browse Papers
From IFORS
Contact Us
English
Remember me
Login
Forgot password?
J.M. Crespi
Information about the author J.M. Crespi will soon be added to the site.
Found
1 papers
in total
Date Descending
Date Ascending
Title Descending
Title Ascending
Generic advertising and product differentiation
2002
This article considers whether generic advertising lowers the differentiation among...
Papers per page:
6 Papers
12 Papers
24 Papers
36 Papers
48 Papers
