Boatwright Peter

Peter Boatwright

Information about the author Peter Boatwright will soon be added to the site.
Found 5 papers in total
What's in a ‘Name’? Impact of Use of Customer Information in E-Mail Advertisements
What's in a ‘Name’? Impact of Use of Customer Information in E-Mail Advertisements
2012
In this study, we examine how consumers respond to firms' use of two types of...
Common value vs. private value categories in online auctions: A distinction without a difference?
Common value vs. private value categories in online auctions: A distinction without a difference?
2010
There is a growing body of empirical research that attempts to distinguish private...
Deconstructing each item’s category contribution
Deconstructing each item’s category contribution
2007
Retailers and manufacturers believe that the mere presence of certain items in a...
The effect of product assortment changes on customer retention
The effect of product assortment changes on customer retention
2005
This research investigates the impact of a large-scale assortment reduction on...
A Bayesian model for prelaunch sales forecasting of recorded music
A Bayesian model for prelaunch sales forecasting of recorded music
2003
In a situation where several hundred new music albums are released each month,...
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