Shi Mengze

Mengze Shi

Information about the author Mengze Shi will soon be added to the site.
Found 10 papers in total
Product and Pricing Decisions in Crowdfunding
Product and Pricing Decisions in Crowdfunding
2015
This paper studies the optimal product and pricing decisions in a crowdfunding...
When Gray Markets Have Silver Linings: All‐Unit Discounts, Gray Markets, and Channel Management
When Gray Markets Have Silver Linings: All‐Unit Discounts, Gray Markets, and Channel Management
2013
Gray markets are unauthorized channels of distribution for a supplier's authentic...
Estimating the value of brand alliances in professional team sports
Estimating the value of brand alliances in professional team sports
2009
Brands often form alliances to enhance their brand equities. In this paper, we examine...
A bargaining model for a first-time interaction under asymmetric beliefs of supply reliability
A bargaining model for a first-time interaction under asymmetric beliefs of supply reliability
2006
We consider the case of a first-time interaction between a buyer and a supplier who is...
Price competition with reduced consumer switching costs: the case of ‘wireless number portability’ in the cellular phone industry
Price competition with reduced consumer switching costs: the case of ‘wireless number portability’ in the cellular phone industry
2006
Wireless number portability (WNP) is a telecommunication regulatory policy that...
Managing capacity through reward programs
Managing capacity through reward programs
2004
Rewarding customers with own products or services has become an increasingly popular...
Virtual progress: the effect of path characteristics on perceptions of progress and choice
Virtual progress: the effect of path characteristics on perceptions of progress and choice
2003
In goal-oriented services, consumers want to get transported from one well-defined...
Reward programs and tacit collusion
Reward programs and tacit collusion
2001
Reward programs, a promotional tool to develop customer loyalty, offer incentives to...
Designing optimal sales contests: A theoretical perspective
Designing optimal sales contests: A theoretical perspective
2001
Sales contests are commonly used by firms as a short-term motivational device to...
Salesforce compensation scheme and consumer inferences
Salesforce compensation scheme and consumer inferences
2003
We investigate the salesforce compensation strategy of a firm selling products in a...
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