Anderson Eric T.

Eric T. Anderson

Information about the author Eric T. Anderson will soon be added to the site.
Found 5 papers in total
Measuring and mitigating the costs of stockouts
Measuring and mitigating the costs of stockouts
2006
There is now an extensive theoretical literature investigating optimal inventory...
Are sales less effective when more products have them?
Are sales less effective when more products have them?
2001
We analyze data from a variety of sources, including historical data from a women's...
Price discrimination as an adverse signal: Why an offer to spread payments may hurt demand
Price discrimination as an adverse signal: Why an offer to spread payments may hurt demand
2001
Firms often search enthusiastically for distinguishing traits that they may use to...
Long-run effects of promotion depth on new versus established customers: three field studies
Long-run effects of promotion depth on new versus established customers: three field studies
2004
We use the results of three large-scale field experiments to investigate how the depth...
Sharing the wealth: When should firms treat customers as partners?
Sharing the wealth: When should firms treat customers as partners?
2002
Marketers often stress the importance of treating customers as partners. A fundamental...
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