Pieters Rik

Rik Pieters

Information about the author Rik Pieters will soon be added to the site.
Found 4 papers in total
Optimal feature advertising design under competitive clutter
Optimal feature advertising design under competitive clutter
2007
This study investigates consumers' attention to retail feature ads and proposes a...
Eye fixations on advertisements and memory for brands: A model and findings
Eye fixations on advertisements and memory for brands: A model and findings
2000
The number of brands in the marketplace has vastly increased in the 1980s and 1990s,...
The variety of an assortment: An extension to the attribute-based approach
The variety of an assortment: An extension to the attribute-based approach
2002
In recent years, interest in category management has surged, and as a consequence,...
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory
2002
Rising levels of advertising competition have made it increasingly difficult to...
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